The development of mobile games has introduced a significant innovation to the marketplace – the ability to conceptualize, create and release video games on various devices with an unprecedented level of ease and success. The Android app marketplace charges only once for submission, so it is almost free to put out the product for millions of people to discover. As the Android OS is far more lenient about app regulations, even the submission process is drastically shorter than on most other smartphones. Learn What are the Advantages to Android Game Development.

Android’s programming language – Java – is another benefit for developers. For the average programmer learning Android development for the first time, Java is one of the easiest languages to learn. A new developer can complete a game in a fraction of the time it takes to develop for most other mobile platforms, usually sport modified or newly invented languages.
The Android phone family does not have standards for game development. It is another unique aspect of Android game development. Mobile phones running on Android OS do not belong to anyone manufacturer, so the features and specifications of the handsets can vary widely.
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Another device may have a QWERTY keyboard and no GPS functionality, while another may have a full A-GPS function and HDMI video compatibility. Having an ideal phone is undoubtedly attractive to some developers because they will likely find a phone that meets their exact hardware requirements. Still, it will limit the potential audience as not all phones can handle the more advanced applications.
A game developer is faced with another decision when it is finally time to release their game to the public. Which market would be the most suitable for the game? The Android phone market has a multitude of marketplaces and app stores, each with its strengths and weaknesses.
The number of marketing strategies available can be almost overwhelming, making it even more helpful when a program can be entered into multiple marketplaces without issue, regardless of the platform. The Android Market, which displays only apps compatible with the phone on hand, and the Amazon App Store, which offers a free app every day, are just two examples of marketing strategies available. Yet, whether it is sensible to focus attention across multiple fields is different.
Android offers more varieties than any other smartphone game development process. As a result, strategies can be tailored from beginning to end to meet the developer’s specific needs, making the game the closest thing to the original concept currently possible. The Android platform presents itself as a strong contender, purely based on its accessibility, despite the smaller audience than the iPhone. With the widest variety of smartphones on the market today, development possibilities are endless, and future releases will surely expand the platform’s capability.